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What is Personal Brand Photography?

What is personal brand photography?  There has been quite a bit of buzz lately about personal brand photography.  If you are feeling like you don’t know what it is and if you need it, you are not alone.  With the rise of digital marketing, the need for professional portraits for your social media and website has skyrocketed.   Our customers are seeking us out and building relationships with us before we even know it.  Over 80% of the population is now buying online!  I am going to demystify what personal brand photography is, and if you need it.

What Is A Personal Brand?

Seth Godin says this perfectly “Your brand is what people say about you when you are not in the room.”  It is not the product that you sell.  It is the piece of you that got into business in the first place.  Which for most of us, it is because of the connection we know we want to create with our customers.  It’s the feeling we get when we walk into your store, or we meet you, search your website, or find you on socials.  Personal Brand is all about “feeling” and “connection”.   Here are some great examples of personal branding done right.

  • Joanna and Chip Gaines
  • Oprah
  • Jasmine Star
  • Gary V
  • Steve Jobs

Did you find yourself feeling something with some of these examples?  That is because they have learned to navigate and sell their personal brand.

Why Is Personal Brand Photography Important?

Personal brand photography is a very important tool that you can use to build relationships with customers.  You want your customers to see you as professional, trusting, and credible.  Professional photography will help you do that. Personal Brand photography will set you apart from the competition by showcasing the best part of your business- which is your unique self!  A great professional photography session will help you look and feel successful, your clients will feel that as well!

How can A Personal Brand Photo Session Help My Business?

A personal brand photo session can help build your business in a variety of ways.  The first part of every session is planning.  We go over your marketing goals, ideal clients, messaging, and more from the very first conversation.  This in itself is a huge piece of helping you grow your business. Having a trusted confidant who has been there and is here to help is really important. Having professional photos of you in a variety of different settings and poses is a wonderful way to engage with your customers digitally.  They will love seeing you doing what you do best!  Your love your business will show in every picture that we take.

What is A Personal Branding Photo Shoot Like?

A personal brand photoshoot is way more fun than most people think! On the day of the photoshoot, I’ll coach you through posing, step by step!   You will arrive feeling a little nervous, but most of my clients warm up quickly!  During our consultation, we will have discussed all your outfits, props, and locations.  So, we just get to go have fun.  You get to be a model for a day!  You can bring along your bestie for moral support as well!

After the Session

After your session, we will schedule a final meeting where I will help you go over the images and pick out your favorite edited images!  You are free to purchase as many as you like, some people just buy a couple and some people buy a package set.  Each image you purchase comes is delivered as an archival, matted print, along with the corresponding digital file.

Last But Not Least

Last But Not Least, Enjoy! Now you will have a set of gorgeous images that fulfill your needs!  Freshen up your website, spruce up your Instagram, create beautiful blog posts- etc.